As the weekend progresses, the momentum for the recently released film “Article 370” shows no signs of slowing down, with impressive box office figures rolling in. Directed by Aditya Suhas Jambhale, the film starring Yami Gautam, Priyamani, Arun Govil, and Kiran Karmarkar has captured audiences’ attention since its debut on February 23.
According to the latest reports from Sacnilk.com, “Article 370” has amassed nearly ₹23 crore in India within just three days of its release. The film’s box office journey began on a strong note, with an opening day collection of ₹5.9 crore, followed by a substantial increase to ₹7.4 crore on the second day. As of its third day in theaters, the film has reportedly raked in ₹9.50 crore nett, bringing its total Indian collection to an impressive ₹22.8 crore.
Produced by Jyoti Deshpande, Aditya Dhar, and Lokesh Dhar, “Article 370” delves into themes of terrorism and corruption prevalent in Jammu and Kashmir. Yami Gautam portrays the role of an intelligence officer tasked with combating these issues, as depicted in the gripping trailer which showcased the turmoil in the region and the government’s resolve to eliminate Article 370 at any cost.
Joining Yami Gautam in the lead roles are Priyamani, Arun Govil, and Kiran Karmarkar, who contribute significantly to the film’s compelling narrative. Backed by Jio Studios and Aditya Dhar’s banner B62 Studios, “Article 370” is described as being “inspired by true events that shaped the fate of Kashmir.”
The film’s release comes against the backdrop of significant political changes, particularly the revocation of Article 370 by the Central government on August 5, 2019, which redefined the status of Jammu and Kashmir, leading to its bifurcation into union territories.
Multiplex chains like PVR INOX Pictures have also noted the film’s widespread distribution, currently playing in 1,509 theatres across the country, including major multiplexes and single screens. The strategic expansion of screening locations during the weekend aims to maximize audience reach and capitalize on the growing interest in the film.
As “Article 370” continues to dominate the box office charts, its success serves as a testament to the compelling storytelling and impactful performances that have resonated with audiences nationwide. With positive word-of-mouth and strong momentum, the film is poised to leave a lasting impression on the Indian cinematic landscape.
Sources By Agencies
