“PVR Cinemas Takes Action: Lowering Food Prices and Introducing Appealing Offers in Response to Customer Feedback”


Share post:

PVR Cinemas, the leading multiplex chain in India, has taken steps to address the recent social media uproar over high food and beverage prices by reducing costs and introducing enticing new offers. In response to customer feedback and criticism, PVR Cinemas has announced a significant decrease in prices, along with the introduction of attractive combo deals. One of the highlights is the introduction of a Rs 99 combo offer, which includes items such as burgers, samosas, sandwiches, and Pepsi, available on weekdays. Additionally, an exciting “bottomless popcorn and Pepsi” deal will be offered on weekends, allowing unlimited refills.

The decision comes after a Noida resident’s tweet went viral, sharing an image of an exorbitant bill amounting to Rs 360 for a Pepsi and Rs 460 for a 55gm popcorn at a PVR Cinema. The tweet sparked widespread debates and discussions on social media, shedding light on the high prices charged by multiplexes for food and beverages. In response to the public outcry, PVR Cinemas acknowledged the feedback and promptly initiated a review of their pricing strategy.

PVR Cinemas understands the significance of customer opinions and their impact on business. In a tweet posted on July 12, the company stated, “We at PVR believe that every opinion matters and it must be respected. We have this update for you and for every moviegoer in India.” The move is expected to provide relief to moviegoers and make the cinema experience more affordable and enjoyable.

In addition to reducing food and beverage prices, PVR Cinemas has unveiled a range of new F&B offers across its cinemas nationwide. During weekdays, from 9 am to 6 pm, customers can indulge in various food items, including burgers, samosas, sandwiches, and Pepsi, all priced at just Rs 99. For the weekends, PVR Cinemas is introducing an exciting “bottomless popcorn and Pepsi” deal, allowing patrons unlimited refills of these popular snacks, although the exact cost for the offer has not been disclosed.

While the recent decision by the GST Council to lower taxes on food and beverages sold in cinema halls from 18 percent to 5 percent aimed to alleviate the burden on consumers, PVR Cinemas initially did not adjust its prices accordingly. However, with food and beverage spending accounting for approximately 52 percent of a film’s ticket price, Nitin Sood, CFO of PVR Inox, believes that F&B revenue is a crucial component of a cinema’s earnings. Cinemas, including PVR, are striving to improve their profit margins by offering attractive F&B options, bringing the ratio more in line with developed economies where F&B can account for as much as 70 percent of a person’s spending at movie theaters.

The revised pricing and introduction of new food offers by PVR Cinemas are expected to enhance the moviegoer experience, making it more accessible and enjoyable for all. As the company continues to prioritize customer satisfaction, movie enthusiasts can look forward to affordable and enticing F&B options during their next visit to PVR Cinemas.

Sources By Agencies


Please enter your comment!
Please enter your name here


Related articles

SS Rajamouli and David Warner Team Up for Hilarious Baahubali-Inspired CRED Ad

Australian cricketer David Warner and renowned Indian director SS Rajamouli have joined forces for a rib-tickling advertisement that has quickly captured the attention and laughter of viewers worldwide.

Chiranjeevi Applauds Teja Sajja for Fulfilling His Dream with ‘HanuMan’

At the South India Film Festival organized by Aha in Hyderabad, veteran actor Chiranjeevi expressed his immense pride in Teja Sajja, highlighting how the young actor had fulfilled a long-held dream with his recent film "HanuMan."

“Manchu Manoj and Bhuma Mounika Welcome Baby Girl; Lakshmi Manchu Overjoyed”

Manchu Manoj and his wife Bhuma Mounika are celebrating the arrival of their baby girl, much to the joy of their family and fans. The happy news was shared by Manoj's sister, actor Lakshmi Manchu, who took to social media to express her excitement and share glimpses of the new addition to their family.

SS Rajamouli and David Warner’s Hilarious Baahubali-inspired CRED Ad Takes the Internet by Storm

Renowned Indian director SS Rajamouli and Australian cricketer David Warner have joined forces in a comedic crossover that has captivated audiences worldwide. The duo recently collaborated on a promotional advertisement for CRED, showcasing their playful chemistry and knack for entertainment.