“Alia Bhatt’s Viral Deepfake GRWM Sparks Legal and Ethical Debate on AI”

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A recent deepfake video featuring Bollywood actress Alia Bhatt has stirred a debate on the legal and ethical implications of using artificial intelligence (AI) to create manipulated content. The video, posted on Instagram by user “Sameeksha Avtr,” showcases a “Get ready with me” (GRWM) session, a popular trend where individuals document their preparation routines for events. This incident has reignited concerns about the growing sophistication of deepfake technology and its potential misuse.

The deepfake video, which garnered over 17 million views, portrays Alia Bhatt in a black kurta, applying makeup and posing for the camera. As news of the video spread, social media users expressed a range of reactions, from awe at the technology’s capabilities to concerns about its misuse. Some questioned the legality of such content, highlighting the need for clear regulations in this rapidly evolving digital landscape.

One user remarked on the dangers of AI, while another pointed out the uncanny resemblance to the real actress. This incident follows a pattern of deepfake videos surfacing online, including a previous instance where Alia Bhatt’s face was superimposed onto another actress’s video.

This is not the first time deepfake technology has caused legal repercussions. In a previous case involving actress Rashmika Mandanna, Delhi Police identified and pursued suspects who uploaded a deepfake video of her. The incident led to an investigation by the Delhi Commission for Women (DCW) and the registration of a First Information Report (FIR) against unidentified individuals.

The proliferation of deepfake videos raises serious questions about privacy, identity theft, and the manipulation of digital content. As AI continues to advance, policymakers and law enforcement agencies face the challenge of developing robust frameworks to address these concerns. The Alia Bhatt deepfake incident serves as a reminder of the need for greater awareness and vigilance in navigating the complexities of AI-generated content in the digital age.

Sources By Agencies

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