In a significant move to foster awareness about cleanliness and accountability, Telal, a leading UAE-based men’s wear brand, launched its Ana Massool campaign at Infinity, situated in Ajman Free Zone (AFZ). This campaign, organized in collaboration with AFZ and Infinity Production House, is a comprehensive month-long initiative aimed at making cleanliness a lifestyle for individuals and organizations alike.
The launch event began with an impactful and symbolic activity where participants tied Ana Massool tags on one another, signifying a shared commitment to cleanliness and accountability. The campaign’s name, which translates to “I am Responsible,” underscores the idea that cleanliness is a collective responsibility that starts with each individual.
The gathering included notable figures such as PK Abdunnazir, General Manager of Telal Group, Mahmoud Ghonaim, Health Specialist at AFZ, and Ibrahim Abdouly, Head of Inspections at AFZ, who delivered thought-provoking speeches.
PK Abdunnazir opened the session by emphasizing the role of cleanliness in achieving a healthier society. He remarked, “Health and cleanliness are intertwined. Through this campaign, we aim to inspire individuals to incorporate cleanliness into their everyday lives, both at home and in the workplace.” His message set the tone for the event, highlighting the necessity of cultivating healthy practices.
Adding depth to the discussion, Mahmoud Ghonaim highlighted the health benefits of cleanliness. He noted that cleanliness not only prevents the spread of illnesses but also boosts mental well-being. “When we prioritize hygiene, we build healthier communities and reduce the burden on healthcare systems. Small acts, such as washing hands regularly and keeping our surroundings tidy, can lead to significant health improvements,” he said.
Ibrahim Abdouly focused on workplace safety, pointing out the correlation between cleanliness and reduced workplace accidents. He encouraged participants to adopt systematic approaches to cleanliness, particularly in shared accommodations and high-risk environments.
Ajman Free Zone showcased its commitment to the campaign by symbolically distributing cleanliness kits to staff. These kits contained essentials such as sanitizers, gloves, and informational materials, symbolizing the importance of preparedness in maintaining hygiene.
The month-long campaign is structured around four pillars: personal hygiene, order and discipline, health, and safety. Bishruddin, one of the campaign leaders, explained that these pillars would be reinforced through activities like section-wise awareness drives, mock inspections, and motivational sessions.
Adding a creative flair, the event featured artistic presentations and interactive games organized by staff members. A highlight of the day was a short film by Shafeeq, which provided practical tips for maintaining cleanliness in shared accommodations. This film combined education with engaging storytelling, making it accessible to all attendees.
The launch concluded with a ceremonial honoring of guests by PK Abdunnazir, who presented mementos as a token of appreciation. The event left participants motivated to embrace cleanliness as a personal and communal responsibility.
With a well-planned series of activities scheduled for the coming weeks, the Ana Massool campaign is poised to make a lasting impact. Telal’s initiative not only aligns with its brand ethos but also sets a benchmark for community-driven efforts to promote health and safety in the UAE.
