Shikhar Chaurasia is a Marketing Strategist and a Digital Entrepreneur at Growthscout Marketing. He has a IT Masters degree from Pune University and has worked with many companies for years. He has 5 Years of experience in D2C (direct to consumer) brand and has full strategical command over popular marketplace like Amazon, Flipkart, Nykaa etc.
He is also skilled in Channel Advertisement, like Google ads, Facebook ads, and Amazon AMS etc. With his IT skill and marketing passion he sees things differently and designs a growth plan to sky rocket with performance. He has worked with many brands in the segment like Medical, Fintech, Edutech, FMCG, Health and Personal Care, Beauty, Gardening Category etc.
Under Mr. Shikhar Chaurasia’s leadership, the company’s marketing department has won numerous achievements , including the prestigious Award for Excellence in Marketing and Sales by Amazon and Flipkart. In addition, he has been recognised as one of the dedicated marketing executives in the city by various publications.
He started his own venture Growthscout Marketing to learn and work for new brands who seek performance. This helps him enhance my own skill set working with startups who seek the challenges and work it out.. Indeed with his methods and passion, the company has reached its peak in no time.
He believes “If there is a problem then there is opportunity” working from scratch and building something big is what drives him.
Another common challenge is staying up-to-date with the latest trends and best practices. With the digital marketing landscape constantly changing, it’s essential to be able to adapt your strategies and techniques accordingly.
In his journey he learned that in the D2C market everythings is dynamic from sales to rank..Big marketplace gives opportunity to all size brands, but has only few leaders because.. You have to reach the right audience at the right cost then only a brand can be profitable which will fund you to build your next level. Brands with ERP have a better view of their projection and current status, this helps him optimize the channel marketing and boost sales.
Collating data to find out what works for the brand and what doesn’t, saving a lot for new startups helps them maintain the performance.
That’s why he uses resource-light and cost-effective digital marketing tactics to help grow and retain an active user base, sell products and gain exposure is one of this core skills
He is always looking for new and innovative ways to help his brand grow their businesses. His passion for his work is evident in everything he does, and he is always willing to go the extra mile to help his clients achieve their goals.