Ahmedabad, India – On 1 June 2025
In a country where farming is not just a profession but a way of life, Denim Pumps has taken a bold and heartfelt step with its new initiative — ‘Kisaan Ki Baat’.
More than a campaign, Kisaan Ki Baat is Denim Pumps’ promise to the farmers of India: “We’re not just here to sell. We’re here to listen.” This farmer-first series focuses on real-life stories, everyday struggles, silent sacrifices, and the undying spirit of those who feed the nation.
Denim Pumps: A Brand That Stands With Farmers
For years, Denim Pumps has been committed to serving the agricultural community with reliable solutions. But this time, it goes beyond products. With Kisaan Ki Baat, Denim Pumps steps into a new role — that of a listener, storyteller, and supporter of India’s rural heartland.
“We believe farmers are not just users of our pumps — they are the reason we exist. Their dreams, their wisdom, their courage — it’s time the world heard them,”
— Founders Denim Pumps.
Purpose of the Initiative:
To build an emotional and aspirational bond with farmers.
To create a safe and respectful space for farmers to share their dreams, ideas, and challenges.
To earn trust by standing with them not just during harvest, but every season of life.
To show that Denim Pumps is more than a name — it’s a voice for farmers.
From Pumps to Purpose
In collaboration with First Crown Media, Kisaan Ki Baat is being rolled out across platforms — capturing the spirit of India’s fields, one farmer at a time. Each episode brings forward the raw, real, and inspiring side of Indian farming.
This Is Just the Beginning
With Kisaan Ki Baat, Denim Pumps is sowing the seeds of a movement — one that doesn’t just celebrate farmers but walks beside them. This initiative redefines what it means to be a farmer-first company. Denim Pumps isn’t just providing water to the fields — it’s giving a voice to the hands that nurture them.
