At 23, Rinu Suthar is blending influencer instincts with entrepreneurial fire to launch RinuzMart.in — the next big e-commerce name from small-town India.
May 26, 2025 | Rajasthan — India’s digital landscape just got a fresh new disruptor — and it’s not from Bengaluru, Delhi, or Mumbai. Meet Rinu Suthar, a 23-year-old creator-turned-entrepreneur from Rajasthan who’s launched RinuzMart.in — a full-fledged e-commerce marketplace built for value-seekers, smart shoppers, and digital-first families across Bharat.
With over 1,000+ SKUs live in Week One, a clean UI, and Pan India Free Delivery, RinuzMart is ready to do what few startups manage in their early days: win trust and drive orders from metro cities to mandals.
Creator to Founder: A Natural Crossover
Before launching her startup, Rinu Suthar was known online for her digital voice — as a journalist, influencer, and relatable Indian face speaking to women, homemakers, and middle-class families. That same audience is now her customer base.
“I didn’t pivot, I evolved,” says Rinu Suthar, Founder of RinuzMart. “When your audience trusts you, building a platform for their needs becomes the next obvious step.”
And that’s what RinuzMart is — a creator-led commerce platform built from real feedback, everyday insights, and a passion to democratize shopping.
Digital-First, Wallet-Wise, Totally Desi
RinuzMart was launched under the media-tech backing of Cash Digital Media, co-founded by Mikesh Bhai, who also leads PlayBeatz Music and Pillu Jewellery. That backing gives the platform firepower in content marketing, creator partnerships, and SEO-rich digital distribution.
What’s in the store? Everything Indians love:
- Electronics & Smart Gadgets
- Home Improvement Tools & Kitchen Hacks
- Fashion for Men, Women & Kids
- Artificial Jewellery & Accessories
- Toys, Lifestyle Items & Decor
Plus, free delivery anywhere in India — no strings attached, no checkout drama.
Why RinuzMart Feels Like the Right Brand at the Right Time
- Gen-Z and Family-Friendly UX
- Over 1,000 curated products already live
- Built by someone who gets online audiences
- Runs on trust, relatability, and razor-sharp pricing
- Delivers not just goods, but good vibes
The Startup India Needs Right Now
RinuzMart is proof that you don’t need Silicon Valley money or big-city VC rounds to build something meaningful. What you need is cultural connection, consistency, and community trust.
At 23, Rinu is not only one of India’s youngest female founders, but also a voice for digital Bharat — proving you can launch from a small town and still go viral across the country.
Coming Soon from the RinuzMart Universe
- Private-label daily-use products
- Regional UI/UX integration
- Collabs with influencers, homemakers & creators
- UGC-powered campaigns, affiliate growth, and real Bharat stories
