The Rule is setting new benchmarks at the box office with its phenomenal performance. On its 12th day, the Sukumar directorial collected a staggering ₹27.75 crore, according to Sacnilk. This includes ₹5.45 crore from Telugu screenings, ₹21 crore from the Hindi belt, ₹1 crore from Tamil audiences, and ₹15 lakh each from Kannada and Malayalam markets.